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TEAM MEMBERS

SARAH YATES, BHEC, Director of Marketing
• Graduate of the University of Manitoba
• 20 years partnership with GRID/3 International
• Experienced writer, editor and marketing consultant
• Owner of publishing company, Gemma B. Publishing
• Media savvy

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GRID/3 INTERNATIONAL, INC.,

Retail designers in New York, NY

Situation
Designers complete a project and want it brought to the media.

Task
To get the design recognized and published.

Action
Analyzes project, interviews designers & clients; develops a viewpoint.

Result
Projects published in national and international periodicals including Instore, In Design, JCK, and other magazines in the US, Canada, England and elsewhere.


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GRID/3 INTERNATIONAL, INC.,
a Manhattan-based retail design firm

Situation
Partners want to communicate with new and existing clients through seminars, workshops and published editorial.

Task
To have GRID/3’s expertise recognized and to develop the company’s brand.

Action
Researches and co-writes columns, editorials, newsletters, web copy and press releases; assists in preparation of seminars and workshops.

Result
GRID/3 International is recognized for its integrity, knowledge and creativity in the industry through the publication of hundreds of columns and editorials plus the presentation of more than 100 seminars at trade shows across the US.


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GEMMA B. PUBLISHING,
a small publishing house in the centre of Canada
www.gemmab.ca

Situation
Writer with a finished or partially finished manuscript seeks publication.

Task
To publish the best possible book for the individual writer.

Action
Publisher works hands-on with author to edit and prepare final manuscript.  Graphic designer and publisher make the book a visual delight.

Result
Book is published with a marketing plan and is sold online and/or in bookstores.


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SPIRIT WAY INC.,
a northern Canadian community-based organization, Thompson, MB

Situation
Spirit Way Inc. needs a study to assess the feasibility of an Aboriginal Art Centre of Northern Manitoba.

Task
To conduct research nation-wide and analyze findings in a series of comprehensive reports.

Action
Conducts national and international research, interviewing native and non-native artists, arts administrators and northern stakeholders.  Studies alternative learning models and develops a profile for the Aboriginal Art Centre of Northern Manitoba arising out of Spirit Way Inc.

Result
Two major reports published in a three-year consultation.  Working with partner Patricia Bovey made the ideas of Spirit Way Inc. closer to reality: incorporation and establishment of board, organization of an architectural competition resulting in a model and facilitated partnership with the University of the North.  Work is ongoing.

 

 

 

 

 

GRID 3 International, 555 Eighth Ave. 10th Floor New York, NY 10018 T:212.391.1162 F:212.273.1180 design@grid3.com